Christmas decorations is probably the biggest cliché when it comes to hmm... everything and especially clothing stores. Every year around Christmas time all windows are filled with glittery outfits, shiny objects swarovski crystals and extravagant details. I won't lie, this actually makes you feel like Christmas is the most amazing time of the year but isn't this whole thing a little bit "blah"? Turns out I'm not the only one who needed to see something different this year. Toi&Moi had the most interesting and unconventional idea in a long time. Stamos Hondrodimos decided to take a Christmas related object, red woolen yarn to be precise, and use it to create something different and definately less ordinary. After hours of work the manekens' heads were covered in red wool. The rest of it you can see it in the exclusive backstage pictures that I shot for you.
In my opinion is one of the most exciting concepts I've seen in a long time. It's fresh, eye-catching and the quite macabre aspect of it makes it stand out. So, here we go!
The person behind the idea. Stamos Hondrodimos
The team in action. Klea Kokalari
The crowd. Yes that's right! People were stopping by to see what was going on. Needless to say Stamos got loads of good comments!
The surprise! Exclusive Essie Nailpolishes for Toi&Moi! (I was there when they brought them. I had to take a picture!)
I decided not to show you the final result yet so that you'll have the chance to pass by the Toi&Moi Ermou Street store and see it by yourselves. I couldn't ruin that moment!