Karl Lagerfeld is one of my favorite designers, you already know that. I simply love everything he does and I secretely wish he was my uncle (ok, I guess it's not a secret any more!). Needless to say I was super-excited when I found out about his Volkswagen commercial. It's funny, well-made and thank God it steps away from the whole super-hot-driver-drives-a-cool-car concept. I wonder, though, how men reacted to this commercial. I guess that most of them don't even know who Karl Lagerfeld is but then again they are probably not part of the target audience in this case.
For those of you who don't speak German, here's the translation:
Hmmm, these new models are very Elegant / I can already see those in Milan, Barcelona and Paris, of course! /
They will be loved in Paris! / What? Only in Germany? / Germany... These models belong to Paris!
10 out of 10 for Volkswagen!